Our Story
Special Tees is your trusted partner for premium branded apparel and promotional products that make your brand stand out. Located in Geneseo, NY, we specialize in custom embroidery, screen printing, patch creation, private label programs, and a wide range of promotional goods.
Whether you're a small business, large corporation, or event organizer, Special Tees delivers high-quality, customized solutions tailored to your brand’s identity and audience. We can even create a custom store exclusively for you and your team / organization.
Let Special Tees put your brand in the spotlight—on shirts, hats, bags, banners, and beyond. We look forward to working with you and thank you for choosing Special Tees for your next project.
Victor VanVliet
President
Hometown: Geneseo, NY
Favorite Part About Working for SpecialTees: My favorite part is the relationships I have been able to build over the years working with our customers.
Favorite Sports Team: France National Football Team
Hobbies / Interests: I enjoy coaching soccer and traveling to Florida to visit my daughter.
Karly Burgess
Vice President of Operations
Hometown: Canandaigua, NY
Degrees:
- B.S. in Chemistry from SUNY Brockport
- M.S. in Forensics from Syracuse University
Favorite Part About Working for SpecialTees: Every day is exciting and unique. I enjoy working with each customer, turning their project ideas into reality.
Favorite Sports Team: Liverpool
Hobbies / Interests: I enjoy coaching my son's youth baseball and soccer teams. As a former high school soccer player – it is important to me that he participates in organized sports.
Fun Fact: I went to the 2019 World Cup in France.
Mitchell Walton
Director of Sales
Hometown: Geneseo, NY
Degrees:
- B.S. in Accounting from SUNY Geneseo
Favorite Part About Working for SpecialTees: I enjoy connecting with our customers, with no two orders being the same. Seeing our work show up on social media as a featured part of events is very gratifying.
Favorite Sports Team: Buffalo Sabres / Buffalo Bills / Manchester United
Hobbies / Interests: I enjoy coaching hockey, soccer, and golf. I play on an indoor CoEd soccer team – the Jackolopes. I enjoy hanging out with friends when I'm not working.
Fun Fact: My favorite musician is Chris Stapleton. I saw him play live at Highmark Stadium in 2025.